Is there a best time of day to call a prospect when you are doing your own lead generation or appointment setting?

I have this question asked quite often. In the big picture, there probably is a best time to call a prospect; the problem is we usually don’t know what the best time is for each prospect that needs to be called. Because of this, the worst thing to happen is not to call the prospects at all. Commonly, if you wait for the best time, the time may never come. Or, by putting off making a call until the “best time”, you get distracted by something else and the call never gets made.

Rather than trying to time your calls perfectly, just make them, especially when you are trying to develop a new list of prospects where there is no existing relationship. The game of numbers almost always plays to your advantage if you are making your calls. What is guaranteed is you will never connect with a prospect unless you make a call.

As you develop your list of new prospects, call them, and capturing important information, you also learn what certain people’s behaviors are. As you learn, you might be able to time your future calls better.

In my opinion, it’s acceptable to call at 8:00AM Monday morning, and it’s acceptable to call at 5:00PM on a Friday afternoon. Not everyone starts Monday late or leaves early on Friday afternoons. A great time to catch me is a Friday afternoon, late into the day. I find that our office gets quiet and I become very productive.

Pick up the phone and make the prospecting phone calls that need to be made……….NOW. (comments written by Mike Dunlap, miked@dunlapmarketing.com , 281.496.9870 x140)