Dunlap Marketing has recently rolled out two new services we will consult you and your team on: internal lead generation and internal appointment setting.
We are ready to get your sales team geared up to do what we do best – prospecting. Whether you’re adding a prospecting branch to your current sales team, or just refining the skills of your current team, we’re here to help you be as successful as possible at in-house prospecting.
Okay, So What’s The Deal?
Let’s look at the overall sales process as a four-person relay race. Each person runs one lap, passing the baton to the next runner at the end of their lap. In a business environment, each of the four laps of the race represents a stage of the sales process and look something like this:
- Lap 1: Prospecting
- Lap 2: Salesperson Hustle
- Lap 3: Product or Service
- Lap 4: Company Name and Reputation
Laps 2, 3, and 4 might look differently at various companies. However, the one consistent variable is that Prospecting is Lap 1. Without prospecting, there would be no other stages of the sales process.
Dunlap Marketing is passionate about prospecting – it’s where we have made our living since 1996. We have developed and implemented thousands of campaigns – not to toot our own horn, but we know what we’re doing when it comes to prospecting. We can help you get your own in-house prospecting campaign launched within a few weeks.
Very interesting. You’ve caught my attention.
You might be thinking “what needs to be in place for a successful prospecting campaign?”
- Overall plan
- Proper messaging
- Targeted database records (and CRM tool to manage)
- Staff willing to execute the campaign
- Staff training
- Implementation and a set schedule for calling times
- Calendaring and pacing
- Reporting and measurement
- Ongoing management
That’s a lot…now what?
We’ve got your back. Dunlap Marketing can guide you through the complete process, or we can isolate specific steps inside the process. Our approach is unique, but simple. Prospecting is necessary for every industry, every business, and every sales team.
Let’s get the ball rolling and determine if our skills are a good fit for your needs.