“I have been going after this company since I started so I really appreciate the appointment!”
After eight years of providing appointment-setting services for a long-standing client, we recently received a message from one of their regional sales managers that truly resonated with our team: “I have been going after this company since I started so I really appreciate the appointment.” It was a great reminder of why we do what we do.
For nearly 30 years, we’ve been trusted to help our clients reach key decision-makers and influencers. Our goal is to pave the way for meaningful connections, and this feedback reinforced that we’re accomplishing just that.
Our role goes beyond just building databases and making phone calls. We develop relationships with decision-makers, nurturing them until they’re ready to meet with a salesperson. It’s a process that takes time and tactful persistence.
While having a review call with the Sales Manager of a Fortune 100 client this week, I was humbled by his overall feedback of how Dunlap Marketing is moving the needle forward for his team.
The main reason for our call was to review recent appointments that Dunlap Marketing had produced for the sales team. After reviewing the sequence of events on a particular prospect, the Sales Manager told me how happy his team was with Dunlap Marketing. I thanked him and then asked why the team felt this way.
He went on to share with me that the teleprospecting services Dunlap Marketing has provided them over the last 8 years has been top notch. He reminded me that we are not perfect, but we are great. My ears were burning, I had to know more, so I asked him to explain. Here’s a summary of what he said:
1st – Your quality control process is gutsy, but you seem to filter out events that are probably not yet ready for the sales team to go after – this keeps from wasting the time of my team
2nd – You stand behind your services and you are always available to brainstorm and discuss challenging situations
3rd – You know how to identify the best type of companies that need our services
4th – Your team understands what we do and is therefore better at properly qualifying opportunities prior to scheduling meetings
5th – We receive close to real time delivery and your team provides a detailed explanation of the reason for the meeting
6th – Prospects almost always accept our calendar invitations and they attend the scheduled meeting
7th (and possibly my favorite) – There have been plenty of times that you have scheduled an appointment with companies that we have been struggling to get into, this leading to a quote from one of his sales team members:
“…….after your team set meetings with both companies, I was able to close them. Both are now platinum accounts. I had been following up with these companies but was unable to get an appointment. I am sharing this because I want Dunlap Marketing to get proper credit.”
Regional Sales Manager, 8-year-client
My take away from the conversation – telephone based cold calling is still effective and complements other methods of advertising. It stands unique because it is a human-to-human conversation and it often penetrates a segment of prospects that do not always participate in other mediums.
Welcome back to our internship series! Recently, our interns gave us a glimpse into their day-to-day tasks at Dunlap Marketing. From market data research to cold calling, our interns were fully immersed in learning about behaviors of prospective clients. They have put in their fair share of hard work this summer! These future business leaders have learned a lot this summer and without further ado, let’s dive into part 2 of our intern Q&A!
How would you describe your experience this summer?
“Overall, my experience at Dunlap was positive and I am truly grateful to have participated in their internship program. Everyone here welcomed me and the other interns immediately and made us feel like very crucial parts of the company, which is something rare for an internship.”
–Owen Steinle, Sport, Strategy, Sales, Baylor University
“Overall, my experience interning at Dunlap Marketing this summer has been amazing from the leadership of Mike and Kaitlin to our weekly breakout sessions to gain industry knowledge from other professionals.”
-Tammy Tran, Marketing, Texas A&M University
“I would say that I had a great experience at Dunlap this summer, I was able to do quality work while also being in a great work environment. I am grateful that I was able to work for Dunlap this summer and I believe that it is an internship that sets me up nicely for the future.”
What are your major takeaways from the internship?
“My major takeaway from working at Dunlap is that my communication skills have vastly improved. I am now able to talk to anybody and not have any kind of anxiety on the phone. Secondly, I learned a ton about being a young professional, improving my resume, building my network, and how to create a stable financial budget – which were all topics we covered in our weekly breakout sessions”
-Marshall McDuffie, Finance, Baylor University
“One of my major takeaways has been improving my communication skills, especially through cold calls and setting appointments.”
-Tammy Tran, Marketing, Texas A&M University
Is there anything that you have learned here that will be beneficial in your future within the business world? If so, what is it?
“One thing I learned is the importance of being involved in professional organizations. There is an assumption that when you graduate from college, leaving all your university’s programs and clubs, you will have to be “on your own” in the professional world. I learned this is not the case and there are numerous opportunities to be in an organization with like-minded people working in the same field as me, which is comforting.”
-Owen Steinle, Sports, Strategy, Sales, Baylor University
“I learned the first impressions you have with others, business or social, are vital to the relationships down the road and those connections and networks can help shape your career path.”
-Tammy Tran. Marketing, Texas A&M University
It’s been a terrific three months here at Dunlap Marketing! We are proud to be part of our intern’s continued growth and anxiously await to see the impact they will have on the business world. For even more on our 2022 summer interns, check out our Instagram, Facebook, and LinkedIn.
Summer has flown by in a blink of an eye and our Dunlap Marketing interns are gearing up to return to campus. For the past seven years, Dunlap Marketing has been passionate about developing the next generation of aspiring business leaders with our summer internship program which allows college students to gain valuable real-world experience and essential knowledge, all while growing their professional skills in a supportive and encouraging environment. The heart of our internship program is without a doubt, our dedicated leadership team that works hands-on with our interns to prepare them for their post-graduate careers.
This year Dunlap Marketing was excited to welcome three college students, from Baylor University and Texas A&M University, onboard our program. They worked on various entry-level campaigns, such as research calls and basic surveys. “We have been gathering marketing data through different mediums all summer. We have called hundreds of people, representing numerous companies, to help these companies better understand their target market,” said Owen Steinle, Baylor University. Contributing to the success of these campaigns, interns gained skills in cold-calling, lead generation, social media marketing, and B2B marketing.
Here’s what our interns had to say about their work this summer!
“Throughout my internship at Dunlap Marketing, I got opportunity to work on several B2B campaigns, work with Kaitlin to learn the ins and outs of social media logistics and apply my creativity with managing the Dunlap Marketing social media accounts.”
– Tammy Tran, Marketing, Texas A&M University
“In summary, I would call what we did this summer ‘marketing grunt work’ because we captured the data that might initially seem insignificant, but in reality, is absolutely crucial to the marketing and sales processes.”
– Owen Steinle, Sports, Strategy, Sales, Baylor University
Of course, our summer internship programs would not be complete without our weekly breakout sessions led by Kaitlin Dunlap Cuevas. Breakout sessions function to bridge the gap between what they’ve learned in class and how to apply it. Interns had the opportunity to have Q&As with both, Mike Dunlap and Kaitlin Dunlap Cuevas and learn from industry experts on young professional involvement, personal finance, resume optimization, and much more. It has been a wonderful summer with the addition of these talented individuals, and we can’t wait to see what comes next for them!
“My favorite thing about working at Dunlap was the breakout sessions. I learned a ton from talking to Kaitlin, Mike, and the other professionals that we met with. I felt like they were so beneficial for all the interns, and they became my favorite part of the weeks.”
Stay tuned for next week’s blog where our interns talk about their experience being Dunlap interns and what they’ve learned. For even more on our 2022 summer interns, check out our Instagram, Facebook, and LinkedIn. To read about our previous summer interns, check them out here; 2021, 2020, 2017, and 2016!
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