December 19, 2024
Our most recent article covered the importance of incorporating both personalized and broad-reaching touch points with with your leads. This balanced approach ensures your prospects receive […]
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December 19, 2024
How many licks does it take to get to the center of a Tootsie Pop? How many touchpoints does it take to close a sale? At […]
June 20, 2024
If you’ve opened up LinkedIn in the past few days, you’ve probably seen posts going around about a recent Wall Street Journal article called “The Workers […]
May 6, 2024
Starting a new telemarketing campaign requires careful planning and execution to ensure success. While there are dozens of steps that need to be taken to set […]
April 24, 2024
In most sales cycles, speaking with the decision maker becomes crucial, typically in later stages. However, at the beginning of the sales cycle, it’s often unnecessary […]
February 13, 2024
This is a question I hear more and more frequently. The quick answer? Yes. The long answer? Yes, but let’s talk about it. First, if you […]
September 26, 2023
Some sources will tell you it takes 8 touchpoints to make a sale in the B2B world. Others will tell you it takes 8 touchpoints just […]
November 4, 2022
(And Our Favorite Dating Analogy) How many dates do you go on before you get married? I would be willing to bet that 97% of the […]
October 27, 2022
While conducting a recent team meeting, I asked the staff to share their thoughts on what it takes to have successful prospecting calls. The result of […]