October 18, 2018Published by Kaitlin Dunlap on October 18, 2018Categories B2B cold calling Industry KnowledgeWhy Cold Calling Does Not WorkIf you’re in marketing or sales, you likely have a list of reasons why cold calling “does not work”. Do any of these sound familiar? I […]
November 14, 2017Published by Kaitlin Dunlap on November 14, 2017Categories B2B cold calling Industry KnowledgeWhy is Cold Calling Important?Cold calling has a very specific purpose: to have a human-to-human interaction with your prospects. Often, this purpose is forgotten – not because it’s unimportant, but […]
October 31, 2017Published by Kaitlin Dunlap on October 31, 2017Categories B2B cold calling How ToThe Best Way to Make Cold Calling WorkThroughout Dunlap Marketing’s 22 years, there is one question we are very accustomed to hearing – what is the best way to make cold calling work? […]