When your car needs an oil change, do you do it yourself—or go to a pro, just like you would when it’s time to outsource B2B telemarketing to avoid wasting time and missing out on results? When your child needs a haircut, do you grab the kitchen scissors—or take them to someone who won’t leave them with uneven bangs?
When your home needs rewiring, do you grab a toolbox—or call a licensed electrician who won’t burn your house down?
The same logic applies when deciding whether to outsource B2B telemarketing. Sure, you could do all of these things on your own. But do you get the best results that way?
We’re not here to tell you that you can’t cold call, generate leads, or set sales appointments. We’re just saying…we’ve gotten pretty darn good at it. After 30 years in the business, we think we’ve earned the right to toot our own horn—just a little.
So while you’re sitting there wondering why your sales team hasn’t hit its numbers yet, here are three signs that it’s time to bring in the pros:
1. Lead Follow-Up Is Inconsistent (or Nonexistent)
Leads are only as good as the follow-up. If prospects are falling through the cracks or only getting one call attempt, you’re leaving money on the table. In our experience, it takes multiple call attempts and a heaping dose of tactful persistence to truly move the needle.
For example, with a long-standing client in the oil & gas industry, over the course of years of working together, the average number of calls it took to schedule a highly-qualified appointment was over 20. This proves that callbacks, patience, and follow-through are key to results.
If your team can’t keep up, it may be time to book a consultation and let us handle the follow-up for you.
2. Why Outsourcing B2B Telemarketing Can Fix a Weak Pipeline
If your pipeline is slow, stagnant, or full of unqualified leads, it’s a sign your outreach strategy needs a boost. One big benefit when you outsource B2B telemarketing is consistency.
Unlike sales teams juggling multiple tasks, our only job is to pick up the phone and make the right calls—over and over again. That means more appointments, better leads, and fewer distractions.
Clean the bathroom with a toothbrush? Sure. Make a cold call? No thanks. That’s where we come in.
Ready for better leads? Request a quote or schedule a call to see how we can help.
3. Rising Costs? Why Outsource B2B Telemarketing Might Be the Answer
Let’s talk dollars. If your current lead generation methods are becoming too expensive (i.e., paid ads or hiring full-time reps), outsourcing B2B telemarketing, lead generation, and appointment setting can be a more cost-effective alternative with better ROI.
The most successful clients we work with blend outbound telemarketing with other lead gen efforts—like content marketing strategies outlined by HubSpot. But if you need predictable results without draining your budget, telemarketing delivers.
If you’re exploring affordable lead generation services, we offer cost-effective outreach solutions designed to scale with your budget.
Final Thought
Just like you’d call a pro to remodel your kitchen or file your taxes the right way, sometimes it’s more profitable to bring in B2B telemarketing professionals. If you’re tired of slow pipelines, spotty follow-up, or rising lead costs, it might be time to stop DIY-ing and start delegating.
Curious what Dunlap Marketing can do for your business? Email miked@dunlapmarketing.com, talk to a sales expert, or CLICK HERE to contact us.