How many licks does it take to get to the center of a Tootsie Pop?
How many touchpoints does it take to close a sale?
At Dunlap Marketing, we believe in the power of tactful persistence. In fact, over the course of multiple years, it’s not uncommon for us to have dozens and dozens of touchpoints with one prospect.
While we specialize in 1:1 phone-based touchpoints, we encourage our clients to nurture their leads through various avenues.
Blending personalized and broad-reaching touchpoints gives you the opportunity to stay front of mind with your prospects, while meeting them where they are (in their inbox, at industry events, etc.)
Here are 9 examples of personalized touchpoints you can use in your own sales cycle.
9 Examples of Personalized Sales Touchpoints
- Hosting and attending company events
- Participating in networking events
- Leveraging client referrals
- Scheduling face-to-face meetings
- Making one-on-one phone calls
- Sending tailored emails
- Sending personalized video messages
- Engaging in direct website chats
- Creating custom, interactive proposals
The most successful sales cycles combine both personalized and broad-reaching touchpoints. This balanced approach ensures your prospects receive the right level of information and attention while keeping your workload manageable.
Come back next week for ideas on broad-reaching touchpoints to add into the mix!