Our most recent article covered the importance of incorporating both personalized and broad-reaching touch points with with your leads. This balanced approach ensures your prospects receive the right level of information and attention while keeping your workload manageable.
Take a look at 9 Personalized touch points you can use with your own leads.
To balance out your sales approach, broad-reaching touch points offer more general engagement. This allows you to be able to connect with more leads in less time.
Here are 7 examples of broad-reaching touch points:
- Hosting or speaking at a public webinar or event
- Content marketing (IE: blog posts, case studies, etc.)
- Mass email communication and social media posts
- Pre-recorded nurturing or sales videos
- Paid advertising on social media or search engines
- Offering a lead magnet (a free tool or resource that the user must “opt in” to receive)
- Sponsoring events that are relevant to your target market
By combining personalized and broad-reaching touch points, you can create a well-rounded sales process that nurtures one-on-one nurturing while also efficiently reaching a wider audience—ensuring no lead is left behind!